1. Quality:

Projects: Projects' market requires high quality as "Long-Life" for 10-24 hours lighting on per day, 3 to 5 years warranty. The reason is that tendering market consumes a lot of time for manpower, finance and procedures. If lights burnt with several months, it's unpractical to re-start tendering. Some authority people will be fired as a result.

Retails: Retails' market requires price first than quality as "short-life" for 1-5 hours lighting on per day, no warranty or 1 year warranty. Famous brand companies would consider nice quality as their reputation. But the materials quality level can't compare with project's material using.


2. Solution:

Projects: Projects' market always requires full-range lights to finish the whole project or "Designated" requirements. That is we called "solution".

Retails: Retails' market just requires single highlighted product to sell an over-challenge market. Marking-down their costs is always the key important factor.


3. Materials Stock: Rome was not build in one day!

Projects: Such factory shall keep good quality and famous brand materials in warehouse with development of projects' customers. If new customers requires lower quality(price issue) products, it will be a big trouble to make because their all chain suppliers are not such low quality level.

Retails: Such factory shall keep low level quality(Low Cost first) materials in warehouse to meet the over-challenge market timely. So if new customers requires high quality products, it will be also a big trouble to work even if they accept your offer and nice price. Whatsoever you requires how much low price for high quality, they are very happy to see the huge profit.


4. Long Term Business Partnership and Relationship in the Business Circle:

Projects: Since projects requires high quality and long life warranty, customers wants a long term business relationship. And also, customers have to set up close relasionship and reputation in the business circle, otherwise, they will be kicked out if any big quality issue.

Retails: Consumers would be always hard to sue Retailer because of scattered small money issue. That's why low quality products are always in the market. They could survive in Retail market, but low quality could not survive in Project market. However, they could mess up the Project market.
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